The purpose of these units is first to assess candidates’ media textual analysis skills and their understanding of the concept of representation using a short unseen moving image extract (AO1, AO2); second to assess candidates’ knowledge and understanding of media institutions and their production processes, distribution strategies, use of technologies and related issues concerning audience reception and consumption of media texts (AO1, AO2):
The examination is two hours (including 30 minutes for viewing and making notes on the moving image extract) and candidates are required to answer two compulsory questions. The unit is marked out of a total of 100, with each question marked out of 50.
There are two sections to this paper:
Section A: Textual Analysis and Representation (50 marks)
Section B: Institutions and Audiences (50 marks)
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